Summer has been moving at full speed. In this episode, Alexandra reflects on Chicago Design Week, a record-breaking year for POP into Excellence, and the conversations that stayed with her after the event ended. With more than 2,300 seats filled across 11 sessions, this year’s event was a powerful reminder that growth does not have a finish line—and that many of the challenges designers face are shared across the industry.
Summer has been moving at full speed. In this episode, Alexandra reflects on Chicago Design Week, a record-breaking year for POP into Excellence, and the conversations that stayed with her after the event ended. With more than 2,300 seats filled across 11 sessions, this year’s event was a powerful reminder that growth does not have a finish line—and that many of the challenges designers face are shared across the industry.
Curious about POP into Excellence?
Take a look at the full 2026 lineup: https://www.thedesignpop.com/pop-into-excellence-2026
Want to explore past sessions?
You'll find recordings from all three years of POP into Excellence, along with more information about the event here: https://www.thedesignpop.com/pop-into-excellence
Looking for a little more time to learn?
Throughout July, we're offering a 30-Day Learning Pass. For a one-time $50, you'll have 30 days to explore the complete POP into Excellence recording library plus more than 850 searchable training videos covering CET, Spec, Worksheet, Aline, and other dealer design technology. It's a simple way to experience The Design POP without an ongoing subscription. (And yes—even if you purchase it on July 31, you still get a full 30 days.)
https://www.thedesignpop.com/offers/SoVFRjFt/checkout
If you'd like to stick around after that...
You can learn more about monthly and annual memberships here: https://www.thedesignpop.com/pricing
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Access on-demand training at The Design POP.
Questions? Email info@thedesignpop.com
The Design Pop is an Imagine a Place Production (presented by OFS)