The Design Pop

We Get to Write Our Own Story | Heather Ashley of Cove Creek

Episode Summary

In this episode, Alexandra is joined by Heather Ashley who shares her experience building Cove Creek through relationships, word of mouth, continuous learning, and a commitment to creating the kind of flexible, supportive workplace she wanted for herself and her team.

Episode Notes

Heather Ashley started Cove Creek in 2022 with a computer, an LLC, and a willingness to take a risk. What began as a one-person operation has grown into a successful team of six designers serving dealers and manufacturers across the industry.

In this episode, Heather shares how she built Cove Creek through relationships, word of mouth, continuous learning, and a commitment to creating the kind of flexible, supportive workplace she wanted for herself and her team. She also reflects on the challenges of working independently, the importance of finding good people, and how her team is thinking about the future of design and AI.

This is more than a story about business growth, it's a conversation about building something meaningful and getting to write the story your own way.

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The Design Pop is an Imagine a Place Production (presented by OFS)